john hardy jewelry plants one-millionth bamboo seedling in bali, indonesia - sterling silver necklace and earring sets
John Hardy has always been a brand with intriguing stories.
The brand began in Bali in 1975 with handmade jewelry made by artisans, paying tribute to the beauty of life in Bali.
So, Indonesians --
The US-based company will choose sustainable development and give back its inspiration to the land.
So John Hardy vowed to plant a bamboo seedling (
There are many seedlings sometimes)
Every time it sells a piece of jewelry in the coveted bamboo collection.
Just recently, the brand has planted millions of seedlings.
"Wear bamboo. Plant Bamboo.
"The brand started this move 10 years ago.
Million Miao was planted by CEO Robert Hansen and creative director Holly Bonneville Baden on the basis of John Hardy's design studio and studio, who has just been branded for John Hardy
Through the project, seedlings were given to local families for planting-
Not only for sustainable development, but also because the plant helps to purify the air and water.
Local people have also been trained in planting.
The number of seedlings planted when buying a particular bamboo collection jewelry varies depending on the price of the jewelry.
For example, a twisted silver-brushed ring earrings retail for $395, two seedlings, a gold and pure silver bracelet, retail for $2,650, 13 seedlings of plants, sell a gold and diamond bracelet for $6,300.
According to Hansen, "it took only 10 years for us to plant enough bamboo seedlings to cover New York City's Central Park six times.
"This is just one of several initiatives that John Hardy has implemented to help local communities and the island's ecosystem.
The bamboo collection of jewelry draws inspiration from plants, including engraved bracelets, earrings, rings and pendants, and is patterned in gold and sterling silver as bamboo.
There is a carving inside each piece, engraved with the number of new bamboo seedlings to be planted due to a specific purchase.