luxury brands charge into shopping maul - childrens costume jewellery
Coco Chanel once said:
Fashion is not fashion. "
According to this democratic mantra, Chanel will open its first prepared-to-
A clothing store in a shopping mall in Australia.
Next month, Louis Vuitton, the world's largest luxury brand, will open its first shopping mall at the junction of Australia's Westfield Bondi. In November, Louis Vuitton and Chanel opened two stores at Chad Stone Mall in Melbourne.
Entering the shopping center is not-
Strategy of economic recession-
Both brands plan to come before the recession. -
But it will certainly help luxury brands win new customers in uncertain times.
Susie Stenmark, Chanel communications manager, said: "WBJ has a lot of traffic.
This is a very popular retail space where we hope to achieve great success.
Philip Corne, chief executive of Louis Vuitton Oceania, believes that luxury consumers today are far from traditional Sydney Castlereagh Street and Melbourne Collins Street.
"There are a lot of people who don't shop regularly in the city right now, so if we can put our store outside (CBD)
We are serving them and hope to grow our business at the same time . "
But luxury goods are not cheap.
In Chanel stores that store clothing, handbags, shoes, clothing jewelry and premium jewelry, the price of Chanel badges starts at $310, and the price of leather and lace starts at $11,600 --trimmed jacket.
Last night, most shoppers at the Westfield Bondi Junction were excited about the prospect of the new Chanel and Louis Vuitton stores opening in the center.
But not everyone is convinced that they have the ability to buy these products.
"I'm French, so it's very exciting for me," said 35-year-old graphic designer Marianne marafhos . ".
"I just want to know how well they will do.
I don't think Australians will buy a Chanel jacket every day, especially one for $10,000.
Others are equally enthusiastic.
"I was excited when Louis started. I'm definitely a fan.
Susanna daily said.
"I'm going to buy some luggage.
"Luxury brands are very picky about the companies they run and tend to come together, so as Louis Vuitton and Chanel enter the mall, others may follow suit.
Given that the pockets of luxury consumers are deeper than most, the arrival of Louis Vuitton and Chanel may be beneficial to other tenants nearby, and they will also benefit from their generosity.
Other upscale shops already in the center are passionate about new arrivals and think they will bring more business.
Sara Cawt, manager of Karen Millen England, women's clothing store, said: "This is great.
Big brands bring in walking traffic, which makes the center look more upscale again.
"We are very happy to stand opposite.
It's good to be judged by the world-Class Designer
However, Wendy Jaddes, manager of the hair salon Joh Bailey, said Chanel's security guard was a little off-putting.
"I don't have enough game power to walk in and I even work in the center," she said . ".