most expensive holiday gifts: tiffany majestic necklace - silver necklace and earring set
Dan Ariely says Slide 3> Tiffany Majetic necklaclaceprice for the "next step": $12,000,000, a tiered-priced commodity can influence the perceived value of the surrounding commodity professor of psychology and behavioral economics at Duke University, author of the book "predictable irrational: hidden forces that affect our decision-making.
The retailer's goal, Ariely said, is to "re-set what we think is a reasonable price.
If we don't know what is worth it, we will compare its relative value to other similar things . "
That's how a $2,000 bottle on the wine list makes the $200 option look good.
Fantasy goods also attract the snobbery of our hearts.
Ariely said: "You will feel that this catalogue has been sent to many rich people, and you will think of yourself in this world.
"If you can't swing the diamond necklace on the cover of the Tiffany jewelry catalogue, you can still enter the club on page 21 with a sterling silver necklace of $175.