qvc finds obama a selling point - pearl necklace and earring set
NEW YORK -
QVC will travel to Washington to commemorate President
Obama's inauguration this month
There are a lot of coins, stamps, jewelry and even a small handbag for sale.
The retail network has sold more than 100,000 items related to Obama's election and sees the inauguration as an opportunity to reach people who are often interested in political collectibles.
"Frankly, if we weren't at the inauguration, we would feel like we didn't do our job well," said Doug Ross, vice president of retail giant multi-channel programming, it is available in 94 million American households, with a total sales of $7.
2007 4 billion.
QVC will present parts of the parade and interview the audience, then live on the evening of January.
The inaugural dance from the Creative Alliance.
Host Leah Williams will be dressed in an inaugural dress.
Obama's inauguration attracted a lot of interest from television networks, not just traditional radio and cable news outlets, but specialized venues like BET and Nickelodeon usually don't pay attention to live political activities.
"We tried to give the audience a taste of the event from the event," Ross said . ".
"We will try to make them feel the electricity in the air.
"Items that QVC has been selling since the election include Barack Obama's stamp collection, which includes items from Liberia, Sierra Leone, Grenada, St.
Vincent and greenner ($38. 88).
Obama in one set-
Biden used half-dollar coins and 1939 stamps to describe George Washington's first inauguration ($23. 75).
Obama dropped the price of a blanket from $41 to $36. 84.
Several products will be available in the coming weeks.
For $200, shoppers can buy a coin in the South Dakota district with each of the 44 presidents.
The gold presidential watch with Obama's image will cost $90.
Coins and stamps commemorating Martin Luther King Day and Obama's inauguration are $20.
QVC will also sell the front page of the newspaper from The Inauguration Day.
Some designers at QVC are also working on a simulated pearl necklace and a handbag.
QVC, which started operations in 1986, sold inauguration-
Related projects in 1997, 2001 and 2005.
It was not until 1997 that the network was broadcast from Washington.
A few weeks before the event, the company almost reached the best sales figures before the 1997 presidential transition, which will definitely exceed this standard this year.
QVC's rival Home Shopping Network is not planning to travel to Washington, but it will be broadcast live on TV.
There are one-hour specials on the weekend before the inauguration, selling medals, porcelain plates, pocket watches, etc.
HSN spokesman Brad Bohnert said HSN offered an Obama coin over the weekend after the election, with sales of $3 million in a few hours.