rihanna launches new fashion brand in paris with lvmh - childrens costume jewellery

PARIS, May 23 (Reuters)-
Barbadian singer Rihanna launched her new fashion brand with Louis Vuitton boss LVMH, and the French group took rare action to set up a label from scratch, because it takes advantage of the soaring demand in the luxury world for celebrity cooperation. Fenty -
After the full name of the "umbrella" killer, Robin Rihanna Finty-
Building on the singer's existing cosmetics joint venture with LVMH, a full range of clothing, shoes and accessories will be available.
"My fashion will be different.
The singer said at a news conference on Wednesday night that she wanted to bring "a new fashion vision ".
In a shop in the stylish Marais district of Paris, these clothes provide structured lines, white or beige jackets, wide shoulders or suit coats wrapped around the body.
The series is also suitable for men wearing large denim jackets and coats.
The French group is increasingly using collaboration with celebrities and street fashion designers to attract young customers of luxury goods.
But most businesses are sorted, limited to limited versions, and Lu Wei is trying to grab the students with their pairing with the month-year-
Old Rihanna to another level.
It will be able to rely on Rihanna's social media certificate
The singer has accumulated 70.
She has 5 million followers working on "badgalriri" on Instagram ".
Rihanna is known for her bold fashion manifesto on the red carpet, her style is almost as high-profile as her music, and has worked with other brands, including the sportswear brand Puma.
Compared with other LVMH brands, the price of Fenty products will be significantly reduced.
The price is 600 euros ($669. 18)
One piece of clothing is 800 euros, sandals are 500 euros, and clothing jewelry is 300 euros.
This brand is essentially an electronic product. commerce-
Risk of only temporary "pop-" support
Not a network of stores. The first “pop-
The Paris up store will open on Friday for two weeks and the website will open on May 29.
The brand will be listed first in 14 countries in Europe and the United States and will be open year by year in Asiaend. ($1 = 0. 8966 euro)(
Works of John Ireland;
Cynthia Ottoman editor)