small businesses step up to fill empty city shops during busy christmas period | adelaide now -g-icon-error cloudy-day nav_small_right nav_small_right nav_small_right nav_small_right nav_small_right nav_small_right nav_small_right nav_small_right nav_smal
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Up shop in Adelaide center is an example of the future retail industry.
Last week, the jewelry designer opened her shop in the city of Ebenezer square.
It will be open until Christmas, selling her new jewelry collection, furniture from Adelaide company agosstino, Brown and clothes from Obus, Melbourne.
MS Murrell says the business she runs with partner Dave Stace is not really suitable for full-time employees
Time retail, but it's great to be able to have physical presence to launch her series and connect with customers.
"The concept is to give people a cool retail experience to experience our brand," she said . ".
MS Murrell says the Maras Group, which owns the store, is going through a long period of time.
Long term tenants, but Steve Maras at the board of directors of Adelaide is willing to lease them for a short period of timeterm.
"They looked at what we were doing, liked it, and accepted a short idea --
"Lease term," she said.
"Our business is still at a very small stage. . .
We produce a major jewelry collection every year, and we don't bring new inventory into the store every month like a big brand.
Ms. Murrell said they run a combination of online stores and part-time jobs
Time retail is a good model for small businesses.
"The store is designed to test the retail market, to allow people to experience our brand, to allow people to touch, feel and try everything, and to have personal interactions and experiences with us.
"Once the store is closed, they will (customers)
Can still be purchased online.
"Ms. Murrell is just one of the more than 380 business owners who have already registered with SA campaign's advertisers, Sunday Mail, Messenger, and adelaidenow stores.