twitter universal website tag helps you track website conversions, manage tailored audiences - the jewelry store
In 2014, Twitter launched the re-marketing site tag, enabling advertisers to create customized audiences from the Twitter advertising interface.
On Wednesday, the company announced the new generic website tag, which is now available to all advertisers around the world.
The label is designed to make it easier for advertisers to track website conversions and manage customized audience campaigns.
Except for the single-
Event Site tag, you can still use it to track Non
With the new tab, you can simply install a snippet on the entire site by placing it in the global page title, every page of the site, or a third page
Party label manager
Then, use it to create and manage conversion events and customize audiences without making other changes to the labels on the site.
The label can be used to build up to 200 viewers. The single-
Only 25 event tags are allowed.
"Let's say Janice runs an e-commerce company.
"Commercial jewelry stores, she wants to measure how many people are visiting her website and buying jewelry online," explains merchandise manager Travis Lull . ".
"After installing the new Twitter site tag, she can create conversion events through her Twitter ad account: one for all site visitors, one for anyone who arrives on her purchase confirmation page --
Allows her to track two groups of customers with one tag.
"Janice can also use the generic website tag to create a custom audience for people who watch jewelry on her website," Lull added . ".
"She can go a step further and create a finer audience for those who only look at the ring and those who only look at the product page of the bracelet.
"You can find the generic website tag on the Twitter advertising dashboard.
API access will come in the coming weeks.
Twitter will guide you through the settings of the site conversion tracking and use it here to improve your activities.
Pictures via Twitter (Facebook)